October 13, 2008
Antinori Featured on 60 Minutes

In this past Sunday’s episode of the CBS news program 60 Minutes, correspondent Morley Safer introduced to more than sixteen million Americans the Antinori Family – making the famed Florentine house the first Italian estate to be presented on the show, in its forty years running.

The twelve minute segment, “Antinori: Keeping It All In The Family”, profiled the family’s rich history and legacy since its foundation in 1385 focusing on how a close-nit family approach to business has virtually remained unchanged over the past twenty-six generations, despite the recent growth and expansion into regions beyond Tuscany headed by the current head of the household, the Marchese Piero Antinori.

Thankful and proud for their achievements and profitable family business, the Antinoris portray themselves as “basically farmers” and devoted “servants of the land”, with destinies strongly bounded to mother nature, which “always has the last word” ruling over man and vineyards. After all, as Piero Antinori explained to Safer, the essence of their wines are a result of a strong family unity, remarkable experience and the painstaking patience and acceptance over the years to let nature take its course.

The interview also highlighted the newest generation involved in the business, the Marchese’s three daughters: Albiera, Allegra and Alessia – the first female heirs to play major roles in the 623 year old company.