January
2, 2009
“Piemonte
On Wine”: A Tourist Center for Wine Enthusiasts
Italian Wine
& Travel
Barbaresco (Cuneo), Piemonte
January 2nd
The Langhe and Roero territorio in the region of Piemonte
is among the most celebrated wine destinations of the world.
The home to the King and Queen of Italian wines, Barolo and
Barbaresco, it is characterized by a succession of rolling
hills marking the landscape with endless rows of vineyards
and hazel groves alternating with medieval villages and castles.
A setting of true delight to the eyes of the most avid tourist
and a land of pleasures for the discriminating palate of the
serious wine connoisseur and gourmand—the perfect combination
and the target audience for a new project called "Piemonte
on Wine".
The main concept of the "Piemonte on Wine" project
is to offer a regional visitor/contact center, the first
of its kind in Italy, dedicated exclusively to the needs
of wine tourists, attracted to the Langhe and Roero area
in growing numbers in the last few years to rival the region
of Toscana. Representing the best of Italian wine production—Barolo
and Barbaresco, but also Barbera, Nebbiolo and Dolcetto
d’Alba, Asti and Moscato d’Asti, Roero and Roero
Arneis, Dolcetto di Diano d’Alba and Dolcetto delle
Langhe Monregalesi, Piemonte and Verduno Pelaverga—the
area offers endless food and wine itineraries, or strade
del vino. The center is, therefore, meant to become
a point of reference for wine enthusiasts and is designed
to offer official information on the area’s rich cultural
and gastronomic heritage, as well as itinerary planning
and reservation services for visits and tastings to local
wineries.
Set to officially open its doors to the public in the spring,
the "Piemonte on Wine" visitor center will be
located in the heart of Barbaresco. A dedicated website
is also planned in the spring, but the service is currently
available, offered exclusively via e-mail. The project is
a joint effort of the Consorzio Tutela Barolo Barbaresco
Alba Langhe e Roero, the area’s regional tourist
board and regional enoteche (wine cellars): Enoteca
Regionale del Barolo, Enoteca Regionale del Barolo,
Enoteca Regionale Piemontese Cavour, Enoteca Regionale
Colline del Moscato and Enoteca Regionale del Roero.
For more information:
Piemonte On Wine
Piazza del Municipio, 1
12050 Barbaresco (CN) - ITALY
Tel. +39 0173 635013
E-mail: info@piemonteonwine.it
|
