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December 9, 2008
Varietal vs. Territorio: A Scientific Approach to Wine Laws


Italian Wine Appellation News
Firenze, Toscana
December 9, 2008

Varietal vs. Territorio: territorio—the Italian word for terroir—seems to be the winner, at least it's what the scientific world suggests for the future of Italian enology.  The debate was at the center the recent Third International Sangiovese Symposium held in Florence last week, and among the closing remarks came the revolutionary suggestion of a new classification criteria for Italian wines.

The new criteria was proposed by Mario Fregoni, Honorary President of OIV (Organisation Internationale de la Vigne et du Vin) and would entail classifying Italian terroirs within the already existing DOC appellations following the current Burgundy model.  A feasible change, according to Fregoni, “as the current Italian legislation would allow it, and would mean redefining the quality of Italian terroirs and wine production in general.”  In Burgundy terroirs are classified in four distinct categories: Grand Cru, Premier Cru, Village and Region.  Can the same concept be applied in Italy?  According to Professor Fregoni it can and should be, “as it would become a hierarchical classification based on history, quality and geology”.  It means creating a system that would avoid the recent problems experienced in Montalcino because, Fregoni explained, “the redefinition of the appellations would be based on territory not varietals.  A model applicable and valid for all Italian DOCs, especially those most esteemed and based only on one varietal”

Professor Fregoni continued by saying “in Italy too much attentions is placed on the different varietals used to make a wine, when it would be best to emphasize the terroir.  What is most important is to make things simpler and clearer for the consumer, that is what is highlighted on the wine label should reflect the content in the bottle.”   A statistic by OIV confirms this: of the 390 Italian appellations, both DOCs and DOCGs, only 45 refer to terroir (geographical area, quality, natural and human factors).  In comparison, among the rest of the world wine producing countries only 10% choose to indicate on the label just the terroir, 70% include both the varietal and the terroir, while 20% just the varietal. 

The third edition of the symposium was deemed a success: 250 international participants, 32 presentations, 18 reports debated by Italian and international experts, under the support of OIV, whose research and data suggested that despite the current particular economic times, the number of wine consumers in the world keeps growing thanks in part to the conquest of new markets. As for the debate varietal vs. territorio: is following the Burgundy model really in the best interest of the future of Italian wines? Not everybody in the industry is in agreement, but one thing is for certain, there's much to be discussed in Italy in the coming months, especially with the approaching August 2009 deadline set by the European Union when the new CMO Reform is expected to go into effect.
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